With so many options for Social Media, you can sometimes overlook the ones you don’t understand – even if they will really benefit you in the long run.
I know lots of bloggers that tell me, “I don’t understand Twitter.” And I will admit – for the first year I was on it, I didn’t either.
But now I do…and hopefully I can share what I’ve learned and help you see the value in Twitter.
Why You Should Be Using Twitter
To Build a Following Quickly– Twitter has this unwritten rule that most people follow – if you follow them, they’ll follow you back. This is a great way to build up one of your social media accounts quickly. Look for people in your niche and follow them. Try to find 10 – 100 people a day (depending on your time and focus). You can also use a site called JustUnfollow.com to monitor who is following you back…and then unfollow them if they don’t follow you back.
To Connect with Your Followers – You can easily have conversations with people on Twitter just by replying to their tweets. Make sure this is a genuine conversation and not “Follow me” or “Check out my latest post” because those will lose you followers. But answering questions and engaging with others will win you Karma points and I’d bet those points come back to you sooner than later.
To Research Your Followers Interests – You can do real-time research on what your followers are talking about…and then turn around and post about that. This is a great way to keep your fingers on the pulse of your niche and keep you up-to-date. Then you can share those tips you’ve learned on your blog and other social media too and you’ll become an authority in your niche quickly.
To Connect with Other Bloggers – This is probably my favorite way to connect with other bloggers. I will find a great article from their site and then share it with my followers. I will include their tag in my post so that they know that I’ve shared their post. They will typically thank me or favorite the post and our relationship begins. I can then choose to continue to post things from their site and nurture that relationship and maybe make a new blogging friend. Again this must be done with good intentions…and not just to work the system.
To Connect with Brands – Twitter makes everyone equal. I can tag anyone that has a Twitter profile – celebrity to stay-at-home-mom. If there’s a brand I want to work with, I can post things from their site or even write blog posts using their product and then tag them when I promote my post. It’s an amazing way to make some great connections and establish relationships to boost your blog.
To Provide Customer Service – Many companies are using Twitter for customer service. Because of the real time factor, a customer can tag the company and get support quickly. I started using Twitter when there were some fires here in central Texas and one was only two miles from my house. I could follow the news team and even tweet to them asking questions. If you have a product that you sell, using this for customer service will be seen as a BIG benefit to your customers.
Twitter can be a bit confusing – especially because of it’s fast pace, but it is definitely worth your time and effort.