One of the great things about blogging is that the time and effort you put into it can pay you back for years through traffic. Not every post will be successful, but you can get good traffic from posts with good keywords that you SEO well. Search engine traffic is, in my opinion, the best type of traffic because it brings in new readers that could become loyal followers. Plus those that find your site through a search are more likely to click on your ads and purchase products through your affiliate links. Doing good keyword research and SEO at the beginning is very important, but did you know that you can actually improve SEO later by using Google Analytics.
How Can I Improve SEO?
There are many wonderful things that Google Analytics can tell you. One of those things is what keywords people are using to find your posts. When you write a post you pick keywords to focus on for your SEO. After you do that you want to add variations of your keywords to your post. The reason you want to do this is because Google’s bots will search your post for all relevant keywords and phrases and not just the one that you chose. This helps to bring more search traffic to your site.
I sometimes find it amazing that Google’s bots are so smart that they can figure out keyword phrases that relate to your post even when you didn’t put that exact phrase in it. This is where Analytics comes into play. In your Analytics, you can see all of the keyword phrases that people have used to find your blog posts. For example, my biggest search post for the last six months has been my post on how I got rid of Nick’ cradle cap. The keyword I had focused on was “cradle cap” yet I have gotten search traffic from 278 different keyword searches for the last six months!
How Can I Use This Information?
- You may find that a certain keyword phrase is bringing people to a post but that it’s not really related to that post. You could take that keyword phrase and write a new post using it. The new post should actually rank well in the search engines since Google thinks you already know a lot about it.
- You can take the keyword phrases and add them into your post. Your post will rank better for those keywords when they’re actually in your post. Plus Google will like that you have updated the post which could help it’s ranking too.
Where In Analytics Can I Find The Keyword List?
This is the part that gets tricky if you don’t know what you’re looking for, so let me walk you through the process.
- First, log into your Google Analytics account and in the grey box on the left click on “Content,” and in the new box that opens click on “Overview.”
- Next, you want to change the dates on the top right to be for a six month window. This will give you more information to work with.
- On the page, you’ll see stats for “Page.” Scroll down and click on “view full report” on the bottom right.
- Next, you’ll see a list of your posts and pages listed by most viewed. At this point, you can choose any post you want to work with. Likely you’ll want to take one from the top first since it’s already getting good traffic.
- After you clicked on a post you’re going to see a page that shows traffic stats for that one post. This is where you can find what keywords are bringing people to your posts from searching. To do this you need to click on “Secondary dimension.” You’ll find it in the middle of the page on the left under the line graph. In the box that opens click on “Traffic Sources” and then “Keyword.” Once you’ve done that you’ll see a list of all the keywords.
- Finally, open up that post in WordPress and use the search box from the browser to search the post for the different keyword phrases that are listed. You don’t have to do all of them, but you probably want to focus on the top 10 or so. If you search and find the keyword phrase then you’re good to go. If you don’t find the phrase then look at your post and see if there is a logical spot where you can add it.