Have you ever written a post that you thought was amazing and you ended up with nothing but the sound of crickets? No comments. No shares. Nothing. It is a terrible feeling, but you can take heart in knowing that we’ve all been there, and likely will all go there again. The problem likely doesn’t lie within you or your content (although as bloggers we usually feel that it is us). The problem is that the majority of the readers that visit your blog are passive participants. Most readers will come visit your blog and do virtually nothing to participate. They won’t become a Facebook fan, or subscribe to your email list, or even leave a comment. So what can we do to change that? We need to give our readers a call to action!
Without a call to action most people don’t know what to do. They may really like what you’ve written, but they don’t know what to say about it. Taking the time to just say, “Nice post,” seems like a waste, but if you ask a question at the end of your post then they may want to take the time to answer your question. I must admit that I’m really bad at this. I either forget to add the question, or else I’m not sure what to ask, so this is something that I really need to work on. If I don’t know what to ask my readers then they likely really don’t know what to say to me.
Not only do you want to give your readers a call to action, but you want to give them a specific one that sticks out. I’m in the process of updating me email subscription box. Right now I have a basic box that says subscribe to my email list. Boring! Lots of people have the same thing. While it is a call to action it’s not strong enough to really get people to sign up. You want to use something stronger like telling a reader to sign up and download your ebook.
Today I want you to write a post that gives your readers a call to action. This post likely will be both easy and difficult at the same time. If you find this a bit difficult then start small by adding a clear call to action at the end that makes someone want to comment. Are you working on promoting a product? Then write a post that tells someone why they want to purchase the product and tell them to purchase it. Maybe you want more email subscribers, so you could write a post telling your readers about what they’ll receive when signing up for your email list. The list is endless. If you want to see a really great call to action post look back at the post Sarah wrote about joining the 31 Days to Build a Better Blog Challenge. We wanted a lot of great bloggers to join us in the challenge so Sarah wrote a post telling everyone about what we were doing and then she told everyone to sign up.
What call to actions do you give your readers to get them to interact?