One of the things most bloggers struggle with is reader engagement. We write, and we put ourselves out there, and create awesome content, and then…it feels like our posts just get swallowed up by a black hole.
We want our readers to feel important, and to know that we value their opinions…they are, after all, what makes our blogs successful (or not). A great way to pull a reader in and encourage them to comment is to write a post based on a question.
The great thing about asking a question is that everyone has an answer, or at least an opinion…and many times, this can prompt engagement and interaction.
For example. Let’s say you have a parenting blog, and you blog about your kids. You might one day decide to blog about the perils of potty training (and it is, indeed, perilous). Your readers may read your post and laugh at your adventures, but a lot of people have potty trained kids before…while they may commiserate with you in their heads, they might not be likely to actually leave a comment.
But let’s say that instead of writing about your potty training experience, you open the floor to your readers and instead of telling, you ask them, “What are your potty training tips?”
All of those parents who would have nodded along silently while reading your potty training post will now have an action item – a question to answer, one that they have likely been through and have experience with – and everyone wants to share their opinions with a willing audience.
Now you’ve encouraged your readers to participate in the conversation, engaged readers in your journey, and even set the stage for a follow-up post or two (for one, you could do a post of potty training tips from your readers, giving credit, of course, to everyone who contributed an idea – and in a few weeks, you can report back with what suggestions you tried and what did, and did not, work).
If it’s a really popular topic that’s been blogged about all over the place (like potty training), you can even host a link-up and have readers link up with posts they’ve written on the same topic.
Be sure to take your question to your social media outlets, too, encouraging readers to participate in the conversation.
As long as you stay in your niche, ensuring readers will have knowledge and an opinion on the topic, you’ll probably get some feedback. Don’t forget to interact with your readers and keep the conversation going once they start chiming in with their answers!
What questions would you ask your readers?