One of the newest buzzwords that I’ve been hearing lately is “content marketing.” So I figured that if I’m wondering what the exact definition is..you might be too.
I went to one of the best sources for all things blog and internet related, CopyBlogger, and found this definition…
Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so they know, like and trust you enough to do business with you.
Sounds to me that content marketing is just a fancy way to say blogging.
Many bloggers already do this. We write reviews of products and/or sponsored posts for brands to raise awareness of that product/brand.
We work to provide value to our readers so that they know, like and trust us enough to come back to our sites day after day.
What’s the Big Deal?
More and more companies are seeing that blogging is a worth while effort and a valuable marketing strategy. They want to get in on the action that WE have proven to work with our word of mouthing marketing.
This means that if you continue to hone your craft and build your followings, blogging will soon been seen as a viable profession in the world at large (not just our little world).
Go to Craigslist or LinkIn and search jobs. You’ll see more and more Social Media manager and Content Marketer positions coming up.
In the next year, you’ll also see more and more sponsored post opportunities coming your way as companies want to borrow YOUR authority and YOUR know how to reach YOUR audience and raise awareness about their products.
The Bottom Line
The bottom line is right now is THE perfect time to be a blogger.
If you haven’t gotten started yet, I’d LOVE to help you —> go HERE to get started.
If you’ve started but are struggling to move to the next level, I’d like to invite you into my Blog Mentoring Program —> go HERE and I’ll take you to the next level.
Let me help you build the blog of your dreams.