If you really want to make money with your blog than you likely want to know how much money you’ll make form each different source. Affiliate links usually are easy to figure out because the company tells you the percentage you’ll make per sale. On the other hand the question of how much does it pay when it comes to Google AdSense is far from easy and is nearly impossible to figure out.
How Much Will I Earn Per Click?
Unfortunately there is no definite answer to this question. Google comes to an agreed upon price with an advertiser for the cost per click (CPC) for each ad. A click could generate you a few pennies, or as much as $10! Don’t get too excited about that number though because few see it. You are far more likely to see clicks that pay less than $1, but don’t get discouraged. I always say pennies add up, and with AdSense they really do.
The thing that every AdSense user needs to realize is that there are a lot of factors that determine the CPC. Different keywords pay more, so your niche alone can effect the amount you are going to make. The CPC can also be effected by the ad size and the placement of the ad.
How Can I Figure Out What Each Click Pays?
Truthfully you can’t. Google keeps all of that information under lock and key, and they aren’t sharing. If you only get one click for a day than you might have a good idea of what one click pays. If you have multiple clicks than you truly won’t even know how much each click made you. You could average them, but it’s not very likely that all of the clicks you received made the exact same amount. To be honest though the information of what each click pays doesn’t tell you too much because you still don’t know what page the ad was displayed on or what type it was (image or text). It’s information that’s nice to know, but it isn’t all that useful when you’re looking at the big picture (which is what you should be doing).
What Information Can I Know?
While you won’t be able to see exactly how much each click makes you can see how much you make each day, and you can see how much each ad unit makes for any specified number of days. You can also figure out how many clicks each ad unit receives. You can see how many advertisers request to have their ad on your blog for each ad unit, and the average CPC of each ad unit. These may not seem like much, but these things are very helpful in increasing your AdSesne earnings. In later posts I’ll go into more detail on this information and how you can figure it out.