Google AdSense isn’t too difficult to get into, but understanding it, and really getting it to work for you, is not nearly as easy. I’ve been using AdSense for over a yer and a half and I still spend a lot of time learning about it and trying to get mine to perform at the best level possible. I want to share what I have learned with you because AdSense can be a powerful monetizing tool.
There is a lot of information to share though. So much that it can be overwhelming, so I have decided to break it up in to many small blog posts. This week we’ll take a look at the question of how does AdSense work.
How Does It Work?
Google AdSense is probably the most common ad provider. It is mostly a cost-per-click (CPC) advertising program. This means that a blogger gets paid when a reader clicks on one of the ads. They do sometimes display cost-per-impression (CPM) ads though, so it is possible to make money with it even when readers don’t click.
Companies pay Google to display their ads and when those ads are clicked Google gives the publisher (you) a share of that money for displaying the ad that was clicked. Bloggers make money with AdSense, but AdWords is the part of the company that works with the companies that want ads displayed. You may be contacted by AdWords to have your blog promoted. If you pay to do it, then someone showing an ad for your blog would be paid by AdSense when that ad is clicked.
Keywords are very important not only for SEO and getting search engine traffic, but it is also important when it comes to AdSense. Google tries to place relevant ads with your posts because it helps improve click performance, and remember, they want you to get clicks because it benefits them.
To help find ads that best fit your post, Google will try to figure out what the keywords are in your post. The advertiser will actually choose keywords that they think match their ad, and if you’re keyword matches their keyword than Google will display that ad on your site.
For a more in depth look at how AdSense works check out their help page.