Face it….even though many of us have a love hate relationship with it….Facebook is here to stay.
So we have to find a way to make the most of our fan pages, but they aren’t making that easy these days.
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1. Use an Image. According to Wishpond, posts that include photos get 120% more interaction (likes and comments) than those without. Try an experiment. Post similar quotes, at the same time, for a few days in a row. Use an image for half and no image for the other half and see how your followers respond.
2. Post When Your Audience is Online. This one requires some experimentation too. Once you figure out if your followers respond better to posts with images or not, then you want to experiment with the timing of your posts. You don’t want to over do posting on Facebook because people will be quick to drop you. But by finding the time that your target audience is mostly online, you can maximize your posts.
3. Schedule Your Posts. Ok, now you know what type of post works best and when those posts get the most interaction. Now you can schedule posts in advance and not have to be online at that precise moment each day. On Facebook, if you click the little clock in the corner of the posting box, it will give you the option to schedule a post for a specific date and time. So now you can write up a month’s worth of tips your followers would find useful, input them all and not have to worry about your Fan Page (except for responding to comments) for the next month.
4. Pin Posts You Want Seen to the Top. If you have a particular post that you want to make sure doesn’t get lost in your feed, then you need to pin it to the top of your page. Once you’ve posted, hover over the right hand corner of the post and a gray arrow will appear. Then click “Pin to Top” and it will stay at the top of your page. Then when you’re ready to switch it out, just do the same thing, but click “Unpin”.
5. Be Consistent. Post regularly, respond to comments, ask questions and engage with your followers.
I hope this little list will help you get the interaction you’re looking for on your Facebook Fan Page.