Every now and then, I scour my blog’s archives for forgotten content. I am looking for old posts…posts that I can freshen up by adding some new details, changing an image, or maybe even editing to reflect things I’ve learned about blogging. And then, I re-share them.
I do this for a couple of reasons.
First, old content can feel…stale. Sometimes an old post needs a few tweaks to breathe new life into it. And secondly, I have a much greater reach now than I did a year ago…old content gets lost in ALL THE BLOG POSTS, and sometimes it’s nice to bring it back to the surface for a new audience.
Here are some tips for freshening up old blog posts.
1. Choose a relevant post. Holiday posts are a great example. Do you have an old Christmas craft that no one’s read? Get it ready for the onslaught of Christmas crafts on Pinterest (which I’ve already seen…and it’s only August!).
2. Add updates. I have a couple of posts I wrote for affiliate programs that bring me daily search traffic. Google likes it when you update your content – that way, they know it’s still relevant. Every few months, I go in and add an update to those posts – that way, Google knows they are still important, and the people finding them via a search know that the information is still current.
3. Check links. Make sure everything you’ve linked to is still current.
4. Make it easy to share…and then, share it! Share it with your readers, pin it, tweet it!
5. Improve your images. If you have an old and awesome post that has sub-par images, change that! Use PicMonkey to make your pictures really stand out before re-sharing the post. If you need some tips on how to create a Pinterest-friendly image, read this post.
Have you ever re-worked an old blog post to make it current?