As small business owners and bloggers, we have been struggling to gain traction with Facebook pages. They’ve redone their algorithm repeatedly and now only show 5-10% of our followers our posts – which can sometimes be in the single digits.
Just before Thanksgiving I was watching the Learn to Blog Hangout with Holly Homer.
She talked about how she took her FB page from 50,000 followers to over 1 million in less than a year – ORGANICALLY. She says they did not pay for one single like.
So of course I was intrigued. Today I’ll share with you what I’ve been doing for the last month and the results I’ve seen.
In the video, Holly reveals that she posts to her page 26 times a day! I know you’ll hear that and turn the video off…so I just wanted to get that out there off the bat.
I DO NOT do that and I don’t recommend that you do it (and neither does she).
As her followers increased, so did her posting schedule (so when you get over 1 million – maybe think about doing that many a day…lol).
She recommends that you follow a posting schedule of:
Post #1 – Viral content (something from someone else’s site that people will want to share)
Post #2 – Page Builder (typically a question)
Post #3 – One of your top 30 posts from your site (not necessarily you most recent)
Then you repeat this cycle as many times as you want to post on your page.
My Facebook Strategy
I typically recommend to our followers that you post 1 post to your site for every 5 posts (80/20 rule). So that’s the strategy I went with.
In my experiment I not only wanted to see what posting consistently did for my reach and engagement, but I also wanted to compare FB’s own scheduler vs. Coschedule.
The biggest problem with my plan was that I have 1/3 the followers on the TBB page as I do on my mommy blog, but as you’ll see you can still work the percentages to see your reach.
Holly recommends that you go to your Insights and see what the best times for your audience are. So I chose 5 times for each page.
Post #1– Viral
Post #2 – Viral
Post #3 – Question
Post #4 – My Top 30 (or most recent sometimes)
Post #5 – Viral and/or video (FB likes you to upload video)
I used FB scheduler for the TBB (The Blogging Bunch) page and Coschedule for Play 2 Learn
I have used this system for 1 month – from Thanksgiving to Christmas – and I will continue to use this system.
The picture above is the Total Reach of my Play 2 Learn with Sarah FB page from Nov. 1 – Dec. 25, 2014. As you can see, I definitely have a much more consistent reach. I did post to this page daily – most of the time – before this experiment, but I had no consistency and no plan for what I would post.
The above image is the Total Reach from The Blogging Bunch FB page. I had a VERY sporadic presence on this page prior to this plan, so as you can see it’s made quite a difference on here. Although some of my posts are only seen by a few people, I have gotten 55 new likes on this page in the last month and have done a better job promoting it.
I didn’t really notice a difference between Coschedule and the FB scheduler – except that when you use the FB scheduler it just says you posted it as opposed to saying the 3rd party used.
I found that the Page Builder question post did best on both pages. It’s definitely worth your time to come up with good questions.
Facebook has said that they are going to make more changes to their algorithm in January 2015. I don’t know what that means exactly, but from what I understand it means fewer people will be seeing your page posts.
I will continue to use this system until I see it doesn’t work any more. My theory is that FB is looking for more authenticity and not straight up promoting yourself. This system does that, so I’m hoping it will continue to work.
For me, paying the $10 per month for Coschedule has been very helpful and I will continue to use it for both pages. I don’t think I’m at the point that I’m ready to increase the number of posts per day. I think 5 is perfect for both pages.
I will admit that I have lost a few followers on the Play 2 Learn page, but I’m ok with that. It’s not about numbers for me right now, it’s about engagement. So if they don’t want to be there, then I don’t want them there.
I do think it’s worth your time to watch the video…and check out the other videos from Crystal and Kelli on the Learn to Blog Hangouts.
What do you think? Will you give this system a try?