Most people get into blogging because they have a message they feel compelled to share. Then they learn quickly…there’s a LOT more to it.
The technical issues stop a lot of people from moving forward. Luckily, y’all know me…and I’ve made it my mission not to be thwarted by technical issues!
So let’s go through a scenario…you’ve built your blog. You actually have a few people that are visiting it each day and you’re ready to start doing sponsored posts.
You find a company to work with and they say they only want “dofollow” links. You have no idea what that means, but ok.
You do a few of these posts and start to notice that your Google traffic is slowing and your PageRank has dropped…which in turn drops your pageviews and your ability to get more sponsored posts.
You have no idea what’s happened and give up on blogging and try something else.
What you don’t know is that you made a very small mistake when you accepted that first sponsored post.
Today I’m going to tell you why (and when) you should use nofollow links and how to add them.
What is Nofollow?
Basically a “dofollow” link is one where you say it’s ok for Google to think that you endorse the site you link to. You give that site”link juice”. Whereas a “nofollow” link is one where you tell Google, no don’t follow that link I don’t really want to fully endorse that site. (You can see what Google says about it here.)
Now why would you place links on your site that you don’t completely endorse? Well, there are lots of reasons, but the #1 one would be for money.
Companies, and other bloggers, are willing to pay sometimes to get their links in front of more eyes. This is great for you, but you must be very careful with whom you do business.
I want you to adopt the rule that you use nofollow links for ALL sponsored content, giveaways and guest blog posts.
If your contact says, “I’m sorry we only want “dofollow” links.” You say, “OK, but not on my site.” and you walk away from the discussion.
Putting your site’s health and reputation with Google at risk for $20 is NOT worth it. Just don’t do it.
How Do I Make a Link Nofollow?
This is the technical part.
1) You can use a plugin called Nofollowr. This plugin gives you a green check (only you can see when you’re logged in to your site) if the link is a dofollow and a red dot if it’s nofollow. The only down side is it’s not 100% foolproof…but it’s better than nothing and can help when you’re just getting started (or don’t have time to go through the 600 posts on your site to type in the code).
2) Put the code in manually. When you’re writing your post, put in the link and then switch over to the html editor. Add in rel=”nofollow” after your link…like this:
<a href=”http://yourlink.com” rel=”nofollow”>
I know this can be a bit overwhelming, but just commit to start using nofollow links from now on in all your sponsored content, giveaways and guest blog posts. It’s not a good idea to nofollow your entire site, you want your site to have good external links, but definitely do it in these cases.
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