In a black and white world there are two types of blogs. Personal ones and ones intended to help others. Now we don’t live in a black and white, cookie cutter world, but there are still blog distinctions. I personally love to write personal posts now and again. It’s freeing and I enjoy sharing our stories and adventures, but let’s be honest here. Personal blog posts don’t bring in the readers. My recaps from our cruise last fall are not going to be the pages that someone will likely land on after conducting a Google search. If you want your blog to really get traffic than, simply put, you want to be answering questions that your readers have. In other words, let your blog post help someone’s problems.
Why You Should Solve a Problem with Your Blog Post
As I mentioned above personal blog posts don’t really bring in the readers. Not that there isn’t a time and place for them if that’s what you like, but to really grow your blog you want to write posts that can help your readers. When you help solve a problem for someone than you’re likely to make a big impression on your readers. When you do that those readers are more likely to become loyal followers that will come back and read more of what you’ve written, and they may tell others about your blog.
How To Find Problems to Solve
Sometimes the hardest part about solving a problem with your blog post is finding the problem to solve. My favorite way is by writing about problems that I have already solved myself. It kind of goes back to the old saying that you should never feel bad about asking a question because most likely someone else has the same question. Most likely if you had a problem that you needed to solve then someone else is probably having the same problem. There are lots of obstacles I’ve had to overcome since becoming a mom, and my posts about what I did to overcome them often become some of my biggest posts.
You should always keep your eyes open for other questions that may come up. Did someone ask a question in a comment they made on another post that you could answer by writing a new post? Did you see a question while checking social media? Did a question come up when you were talking with a friend or family member? Questions that need answers are always out there, it’s up to us as bloggers to pay attention to these questions when they come up. If something sparks a blog post idea write it down. It’s always a good idea to have something with you that you can write on.
Another good way to find out questions that people have is to ask them. What a novel idea! A great way to do this is by sending out an email to your followers asking them to complete a survey (you may want to offer something in return to encourage participation). You can easily do this with Survey Monkey. They have a free plan that will let you get responses from up to 100 people. Imagine how many questions you’d have for blog posts if you could get responses from 100 people!