One of the best changes I’ve made here at The Blogging Bunch this year is to reach out to influencers in the blogosphere and invite them to join us on our weekly hangouts.
This week we had Susan Macarelli from BeyondYourBlog.com on to give us some tips for guest blogging.
We had such a great chat – well until G+ decided we were done – but we still got LOTS of great content before that happened.
Tips for Guest Blogging
We started off with reasons why you should be seeking out places to guest post.
I know I’ve had conversations with other bloggers about the point of guest blogging such as: why would I want to give away my best content?
Susan gave some great reasons why you should be posting to these other sites:
- to build your confidence
- to build your traffic
- to build your authority
- to build your community
- to network with influencers and editors
- because some of the sites will pay you
Guest posting sounds like a LOT of work, but some sites will actually let you republish, or syndicate, your articles…so it’s really only another 5 minutes of your time to post one of the articles from your site onto a bigger site. Susan has a great post about 20 benefits of guest blogging.
One of the easiest places to get started is BlogHer. You just create your account and then copy and paste your article in under “Create a Post” and BAM you’re published on a larger site! LOL
Admittedly, there is a little more that goes into getting featured, but as long as you’ve put your content in…you’re on the right track. The editors will go through and look for content to feature. It is kind of a numbers game, so be sure and submit your best content regularly – the more options you have to be featured, the better your chances.
They also have a syndication form that allows you to submit your content straight to the editors in hopes of getting paid for it. It is a lot more rare for you to get noticed this way, but it’s definitely worth your time to submit your content here too.
One question you might have is about Google and the duplicate content penalty. Susan asked BlogHer and they said that because of their ranking and status they do not feel that the sites that cross post are harmed by this. But it is a good idea to put “Originally posted on…” at the end of your posts.
The Huffington Post is a little harder to get on, but once you’re in – YOU’RE IN.
There are a few ways to get in with them.
1. Submit the Pitch Form – They have a “Pitch a Blog” form that you can fill out that sends them the post you’d like to have published (you can use original or re-published content). I have heard that they get about 30,000 pitches a day…so don’t get crushed if your don’t hear back.
2. Contact an Editor – You may have a LOT more luck by emailing your post (with images, bio and links all right inside the email) to the section editor. Again, Susan has done the work for us and has a HuffPost Email Directory by Section post that will cut our research time down immensely.
So have we convinced you now that guest blogging isn’t only beneficial, but necessary?
Watch our Hangout to get all the details (since I kind of paraphrased for this post):